But no matter how complicated the classification is, brand names share the same functions, such as the informative, aesthetic and vocative function.
然而,无论分类如何复杂,品牌名称具有相同的功能,例如:信息功能、审美功能和呼唤功能。
Informative function and vocative function are the main functions of publicity materials.
信息功能和祈使功能是其两大主要功能。